Imagine a Business That Has No Employees, Loses Money Every Day, and You Can Watch Its Fight for Survival
While most of us focus on the latest food trends or recipes, an extraordinary experiment is unfolding in the world of artificial intelligence and business simulation. Imagine a small software company, run entirely by AI models, facing the same crises and temptations as any real business — but with zero human intervention and a public record of every decision. This is not science fiction; it’s the live experiment at firmulate.com/live.html.
The Live Company in Action: A Battle for Survival
What if you could watch a virtual company operate day by day, decision by decision? That’s exactly what Firmulate offers. The company has 13 synthetic employees represented by AI models, and it’s running a daily financial scoreboard—burning €105,000 each month against a mere €2,300 Monthly Recurring Revenue (MRR). Every day, the model faces crises, customer requests, and ethical dilemmas, with all decisions versioned and publicly accessible.
Over time, the experiment has shown that these models are remarkably capable of detecting crises and refusing manipulation attempts. For example, in a recent test involving different AI models, all spotted every crisis and refused every attempt to manipulate them. Yet, only two of the models managed to close a €55,000 deal, matching their own analysis and maintaining integrity — a critical factor in real-world business success.
What Does This Mean for Businesses and AI?
This experiment, accessible to anyone curious at firmulate.com/live.html, offers a stark look at how AI models handle real-world business challenges. They don’t just produce polished chat responses—they manage crises, read documents thoroughly, and stay honest under pressure. For companies relying on AI for customer support, sales, or operations, this raises a fundamental question: will your AI do what it’s supposed to, or will it cut corners when the pressure’s on?
In the latest results, even the most thorough model—Opus 4.8—left a potential deal unclosed due to discipline lapses, illustrating that even advanced AI can struggle with consistency. Meanwhile, the simplest model, Kimi K3, closed the deal with the cleanest discipline, highlighting that sometimes, simplicity and honesty matter most.
What’s clear is that AI’s ability to read and interpret critical internal documents often makes the difference in winning or losing business deals. The experiment vividly demonstrates that AI models are not only capable of handling crises but can also be tested rigorously in scenarios that mirror real business environments—crises, temptations, and negotiations alike.
For anyone involved in managing or deploying AI, the takeaway is simple yet profound: success depends on trust, discipline, and the ability to finish what you start, even under the most stressful conditions. Watching this public experiment unfold gives an unprecedented glimpse into AI’s potential—and its current limitations—in running a business.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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